ConferenceIn person

ZMW - Conference: Wer nennt das Underground? Macht, Mythos & Marketing

AUG3
Time to be announced · Europe / Zurich
  • This conference explores the concept of underground culture as both a social practice and a market segment within electronic music and club culture.
  • It gathers diverse perspectives from club culture, art, and the music industry to discuss authenticity, commercial influence, and cultural authority.
  • Attendees will learn how underground scenes evolve and the tension between counterculture and marketability.
Club Nights / Music

About this event

Sprache Deutsch:
„Underground“ gilt als politisch, authentisch und widerständig — gleichzeitig wird der Begriff längst als Genre, Marke und Marketingstrategie genutzt. Doch was ist das eigentlich genau: Underground? Wer entscheidet, was dazu gehört und was nicht? Wie unterscheidet er sich vom sogenannten Mainstream? Und was passiert, wenn Gegenkultur selbst zum verkaufbaren Produkt wird?
Gratis mit Anmeldung:
Dieses Panel bringt bewusst unterschiedliche Perspektiven aus Clubkultur, Kunst, Musikindustrie und Szene zusammen und diskutiert Underground als kulturelle Praxis ebenso wie als funktionierendes Marktsegment. Im Zentrum stehen Fragen nach Glaubwürdigkeit, Kommerz, Deutungshoheit, Ästhetik und politischer Haltung innerhalb elektronischer Musik- und Clubkultur.
Diskutiert wird unter anderem, wie sich Underground verändert hat, weshalb bestimmte Szenen als authentisch gelten und andere nicht — und ob Underground heute überhaupt noch unabhängig von Marktlogiken existieren kann.

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