The Founder's Guide: Find Your Ideal Customer with Data
Your product may be relevant to many customers. But which customers should you focus on first? And who’s actually in the market and ready to buy?
A strong go-to-market strategy starts with a clear Ideal Customer Profile (ICP): the type of company that has a meaningful problem, a reason to act, and the strongest potential to become a successful customer.
For robotics and deep tech founders, this is rarely obvious. Your technology may have applications across several industries, use cases, and geographies. The biggest market on paper is not always the best market for your current stage.
This is a 2-hour working session for founders and early commercial leaders who want to identify their strongest beachhead market and turn it into a focused commercial plan.
We will demystify go-to-market (GTM) strategy for technical founders. You will learn how to define and evaluate an ICP, identify the data that can validate your assumptions, use AI to track real buying intent, and translate your findings into sales and marketing operations.
Who Should Attend?
Technical founders, CEOs, and early commercial leaders at robotics and deep tech startups.
Your Industry: Industrial automation, warehouse robotics, inspection, agritech, healthcare, or autonomous systems.
Your Challenge: You have more possible markets, use cases, or accounts than your team can pursue effectively.
Your Question: You know your product can help, but you are not yet sure who is most likely to buy now.
What You'll Leave With
A clear understanding of what an Ideal Customer Profile is and how it differs from a broad target market or buyer persona. A practical way to compare potential customer segments. A framework for using customer, sales, market, and intent data to validate your assumptions. An approach for using AI to track buying signals. And a way to turn your chosen ICP into account and territory priorities.
About the session: This is an intimate, small-
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