The 60% Potential: From Niche to Mainstream
Join us for the first event of the Basel Sustainable Textiles Network as we explore one of the biggest challenges facing sustainable business today:
How do we move sustainability from a niche concern to the mainstream?
Our keynote speaker, Prof. Johanna Gollnhofer , author of The 60% Potential , will share insights into consumer behaviour and the role marketing can play in accelerating the transition towards more sustainable consumption.
Joining her for the discussion are Kaspar Schläppi (Founder, Rework) and Nicholas Hänny (Co-Founder, NIKIN), who will bring practical perspectives from businesses working to turn sustainable ideas into everyday choices.
Following the discussion, we invite you to stay for networking with professionals, entrepreneurs, researchers, students and sustainability enthusiasts from across the textile ecosystem.
Whether you work in fashion, textiles, retail, academia or are simply interested in driving positive change, we look forward to welcoming you for an evening of inspiring conversations and new connections.
Registration is required to attend.