WorkshopOnline

Umgang mit User Consent im Google Tag Manager TEIL 2 - Consent Mode || FREE

AUG21
10:00 · Europe / Berlin
  • This online workshop covers the fundamentals and technical implementation of user consent management using Google Consent Mode v2 and extends to Microsoft Consent Mode.
  • It is designed for professionals managing tracking consents and privacy compliance in digital marketing.
  • Attendees will learn how to implement consent management platforms across multiple advertising networks in a privacy-compliant way.

About this event

ANMELDUNG unter: analytics-pioneers.de/community-trainings

Inhalte

Grundlagen des Tracking-Consents: Kurze Wiederholung aus Teil 1, Definitionen rund um Tracking Consent sowie die Funktionsweise von Consent Management Platforms (CMPs)
Google Consent Mode v2: Entwicklung, Hintergrund und technische Implementierung des Consent Mode v2 im dataLayer und in Google Tags
Über Google hinaus: Erweiterung des Setups für den Microsoft Consent Mode und datenschutzkonforme Implementierung über verschiedene Werbenetzwerke hinweg

Datum: Freitag\, 21\.08\.2026 \| 10:00\-12:00 Uhr
Trainer: Tetiana Türmer & Marina Sukhanova mit Marcus Stade & Patrick Mohr

Das Training ist live und wird auf Deutsch gehalten.
Es wird nicht aufgezeichnet.

ANMELDUNG

Bitte meldet euch hier kostenlos für das Training an

Links

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