The Swing Vote: Why We Bet Our Careers on Frontier AI Security

בעידן שבו כל אחד יכול לבנות מוצר בעזרת בינה מלאכותית תוך ימים בודדים, האתגר האמיתי עבר לחזית ההפצה: איך בונים נוכחות, מייצרים קהל אמיתי, וממירים תוכן ומותג אישי למנוע צמיחה ושיווק שמחזיק מים גם מעבר לים. במיטאפ הזה נפרק את כל שרשרת הערך - מהאומץ להעלות את הפוסט הראשון, דרך הפיכת מאות אלפי עוקבים לסטארטאפ רווחי, ועד הטעויות הקריטיות שיזמים עושים כשהם מנסים לפרוץ לשוק הבינלאומי. מה בתוכנית? התכנסות ומינגלינג (18:00 עד 18:30) נשנושים, כיבוד קל, חיבורים וסגירת פינות של נטוורקינג. הרצאות (18:30 עד 19:30) פוסט אחד קדימה | שחר פולקהרצאה פרקטית שתראה לכם שבניית מותג אישי לא מתחילה באלפי עוקבים או באסטרטגיה מפוארת, אלא בפוסט אחד ובאומץ לפרסם אותו. מ-250 אלף עוקבים לסטארטאפ נדל״ן: איך למנף תוכן אורגני למוצר רווחי | ענבר טלאיך הופכים קהל של מאות אלפי עוקבים למנוע צמיחה של סטארטאפ אמיתי? ענבר טל משתפת בדרך שעשתה מיוצרת תוכן ליזמת, ואיך בונים מתוכן אורגני מוצר, קהילה ועסק שמייצר הכנסות. שבעת חטאי הגו-טו-מרקט בפריצה לחו״ל | עידן וולרבעידן שבו מוצר כבר אינו מספיק, צוואר הבקבוק האמיתי הוא אסטרטגיית חדירה לשוק. נחשוף את הטעויות שמכשילות יזמים ישראלים בדרך לסקייל גלובלי - מבחירת אוואטר לא נכון ועד כלכלת יחידה שלא מחזיקה מים - ואיך מחברים נכון בין מומחיות תחום, כלי בינה מלאכותית והפצה נכונה. פאנל ושאלות מהקהל (19:30 עד 20:15) פאנל מומחים ושיחה פתוחה עם המרצים על האתגרים האמיתיים מהשטח, כולל שאלות ישירות מהקהל.

Field Marketing has never been more important. As inboxes get ignored and ad costs climb, the room is where trust still gets built, and a single event, done right, can move pipeline that months of digital can't. This meetup is about the shift: from one-off booths to always-on offline marketing interactions and programs that drive revenue and scale globally, without losing the human touch that makes them work. Real stories, real playbooks, from leaders who run this at scale. Come for the sessions, stay for the network. Walk away with ideas you can use Monday morning. 📅 Date & Time: October 18, 6:00 PM 📍 Location: Appcharge Offices (Rotschield 22, Tel-Aviv). Who Should Attend ✦ Field Marketing Managers ✦ B2B Marketing Leaders ✦ Growth Professionals ✦ Startup Founding Teams What to Expect 18:00 – Food, networking 18:25 – Roy Naar - Opening remarks 18:35 – Eran Nir (Head of Creative @ Appcharge): Kill Your Field Marketing Playbook: How to Treat Your B2B Event Like a 360° Consumer Launch 18:55 - Techiya Sobel (Head of Growth Marketing @ Predict Security): From Handshakes to Growth Loops - how to make Field Marketing think like Growth 19:15 - Rony Vexelman (SVP of Marketing @ Optimove): 83 Events Later: The Hosted Event Playbook That Refuses to Die. About Growth Marketing Pros GM Pros is Israel’s leading community for tech marketing and growth pros — a place to connect, share, and push the limits of what marketing can do. Within the community you can find sub-communities like UA Pros, Solo Marketing Pros and Field Marketing Pros :) Join at: https://join.growth-marketing-pros.com/ About Appcharge Appcharge is a global fintech platform HQ in TLV with offices worldwide (London, Seoul, Helsinki, California, Beijing, and Istanbul). Designed for mobile game publishers, Appcharge provides a D2C payment and commerce solution that allows developers to create custom webstores for in-game items and currencies, bypassing traditional app store fees and driving direct player eng

*Please note: This in-person event is specifically for founders and commercial operators working in climate, energy and deep tech companies. The event will take place in Tel aviv and not be recorded. About the event Building technology that works is one challenge. Getting the market to buy it is another. Strong technology doesn't win the market alone. Google Startups for Sustainable Development and Cultivators will come together to unpack what it takes to bring climate, energy, and deep tech to market. *As space is limited, priority will be given to founders and operators working at climate, energy and deeptech companies. What to expect Opening interview: Lessons from BreezoMeter’s climate tech exit to Google We'll open with BreezoMeter founders Emil Fisher and Ran Korber, looking back at the company’s path from early traction through a $30M Series C and acquisition by Google, including the commercial decisions and lessons that shaped the outcome. Selling to enterprises How to handle long buying cycles, multiple decision makers, procurement, and the conversations happening in rooms you are not in. Building a commercial story that lands How to turn technical complexity into a business case buyers and investors understand. Marketing in the era of AI How buyer behaviour and competition are changing, and where human judgement still matters. Finding product-market fit How to test assumptions, learn from customers, and identify where the strongest commercial opportunity sits. Who this is for Climate, energy and deep tech teams finding their first customers, entering new segments, or bringing new products to market. Capacity is limited. Register in advance.

We're excited to host our next Grok Bot meetup. Thanks to Claroty for hosting! Sign up soon, as spots go quickly. Speakers 1️⃣ Elie Steinbock, Founder @ Inbox Zero - 5 min intro to Grok Bot 2️⃣ Community Grok Bot demos - want to present? Get in touch at: elie@getinboxzero.com 3️⃣ Yoav Ganbar, AI Lead @ Claroty - Everyone Wants Jarvis. Nobody Knows How to Verify His Work. 4️⃣ Omer Morad, Principle Engineer @ Codo - Turning on the Lights in Dark Factories: Harness Engineering, Verification, and the Missing Evidence Layer Looking to use Grok Bot, but don't know how? botdirectory.ai. Open source Grok Bot: rakazo.com If you're interested in speaking at or hosting future events, reach out to Elie Steinbock or Vlad Tanksy. Parking You can find parking in the area. There's no official parking for the event.

Every team has a bottleneck, and AI just moves it somewhere else. B2B startup vs. scaled B2C. From coding it yourself to tying all teams together. Two product design teams on what actually works. Coding for Designers AI closes design loops for engineers. What about front-end loops for designers? An intro to coding with AI, so you can implement your own designs. Karin Solomon, Product Design Lead, Descope Bar Saar, Senior Engineer, Descope Design Surfaces What happens when PMs and Designers cross the boundaries of their roles? A look at where design can create value when capabilities start to move. Chen Kfir, Product Design Lead, Elementor Doors 6:00 PM, talks at 6:30. Food, drinks, and time to talk after. Talks will be in Hebrew. Hamelacha St , Tel Aviv. Exact address in your confirmation email.

ElevenLabs is coming to Tel Aviv for the first time, and we want to bring the conversation about AI-powered go-to-market to the city's builders, including how we're doing it at ElevenLabs. AI is rewriting how companies find, win, and keep customers. The teams moving fastest aren't hiring bigger sales orgs. They're building their go-to-market the way they build product: with engineers, agents, and systems that scale. We're bringing together the people doing this work: AI engineers, GTM engineers, and founders shipping AI-native products to global markets. ElevenLabs powers more than 4.8M agents and 1.3M conversations a day for companies like Revolut and Deutsche Telekom. We'll share what we've learned running our own GTM with agents, and we want to hear how Tel Aviv's builders are doing it. Join us for drinks and a good conversation. When: Tuesday, October 20, 2026 · 18:30-21:00 Where: BigID offices, Mikve Israel 7, Tel Aviv. Speakers Lucas Desiderio, GTM, ElevenLabs Nadav Gutman, Head of AI GTM, Jazz Security Oran Akron, VP of AI GTM, monday.com Yehoshua Enuka, Chief Scientist, PHD, BigID The ElevenLabs session will be in English; the other talks will be in Hebrew. Food and drinks provided.