The AI Coding Adoption Ladder & The MCP Wire

AI Native Netherlands is back! We'll be hosting our 13th edition at the AWS office. Before anything else - thank you. This community has grown faster than we ever imagined, and it's been great to watch the connections be made, and the conversations getting better at every edition. The AI landscape keeps moving fast, and there's no better way to keep up than in a room full of people working through it alongside you. We've got two amazing speakers lined up and a great venue for the evening — we'd love to see you there. A huge thank you to our friends at AWS for hosting us at their Amsterdam office. Food and drinks will be provided! We'll cover: When to run a task on a CPU versus a GPU — and what that choice does to cost. Using fine-tuned small models (SLMs) for classifying, routing, embedding, and reranking. Building a real CPU-first agent on Amazon EKS that calls an LLM only when needed. Measuring price/performance in practice — and the design assumptions that turned out to be wrong. Speaker 1: Christian Melendez (AWS) Christian Melendez is a Principal Specialist Solutions Architect at AWS. He helps the region's largest enterprises build efficient, resilient AI and cloud-native workloads on Kubernetes, with a focus on compute efficiency, cost optimisation, and autoscaling at scale. Author of Kubernetes Autoscaling and creator of Karpenter Blueprints, a best-practices repository that grew Karpenter adoption 16.5x across EMEA, he also built Slemify, an open-source framework for fine-tuning and serving Small Language Models on Kubernetes. A regular speaker at AWS re:Invent, KCDs / CNDs, ContainerDays, and others, Christian focuses on making infrastructure simple, observable, and cost-effective at scale. Talk: The Right Tool for the Right Token: When to Reach for a CPU or a GPU While hard reasoning problems require an LLM and a GPU, other tasks can be solved with simpler means. Classifying, routing, embedding, and reranking are structured, high-frequency jobs

Three founders get on stage and tell the story they never share publicly. The deal that almost brought down the business. The disastrous investment. The night they almost walked away from everything they built. The speakers 🎙️ David Beckett: Founder of Best3Minutes, TEDx speech coach and pitch expert who has spent over a decade helping founders turn ideas into stories people remember. 🎙️ Rosie Turner: Founder of ADHD Untangled, coach, speaker and advocate on a mission to change the way we understand and talk about ADHD. 🎙️ Stella Romana Airoldi: Founder of 22STARS Foundation. Supporting communities in Uganda through education and entrepreneurship. Social impact advisor for donors and changemakers. Building sustainable futures with local leaders. The program: 18:45 — Doors open 19:00 — Fuckup stories 20:30 — Networking & drinks 21:30 — End of event Included ✅ Three founders’ stories, all with an entrepreneurial lesson ✅ First drink included VIP Dinner upgrade: Everything above, plus: ⭐ ️ Private dinner at 17:00 with the speakers, organizers, and other VIP ticket holders. Tickets: Standard: €59 VIP: €149 🛡️ Our promise to you: If you feel the event wasn't worth it, let us know within 24 hours after the event and you'll get a full refund or a free ticket to our next one. 📷 Photos and videos We'll capture photos and videos during the event. We may use these for future promotion, including on our website, social media, and marketing materials. 🤩 We can't wait to welcome you! Limited seats - save your spot today.

Every B2B founder or sales leader wants the same thing: to consistently meet targets, and know why it's working (or not). But last quarter you might have hit your target. This quarter you didn't. And nobody can say exactly why. Meanwhile: Most of the results hang on you personally, or two or three top performers Playbooks aren't clear, or don't exist (be honest) Your CRM isn't used the way it's supposed to be Every LinkedIn guru claims they can fix your pipeline, your outbound, or your forecasting with a snap of the fingers In short: do you actually have a setup that will get you to the next stage? Sounds familiar? If this is your day to day, come join us. Scaler Company and Gradient, with the Breaking Barriers program of the AI Coalition for the Netherlands (AIC4NL, http://www.aic4nl.nl/breakingbarriers), are hosting an afternoon for AI & B2B tech founders and commercial leaders scaling sales sustainably and predictably. What you get: Interaction. You bring your own challenges to the table, and work it out live with fellow founders, supported by specialists in the field Peers. 25 to 40 people, the kind of conversation you don't get on LinkedIn Inspiration session: the system to overcome your growth ceiling, and what it takes to get your team to run it Relevance. What's actually working right now, AI included, from experts running and building it every day of the week Wednesday, October 28, 2026, 13:00 to 18:00, drinks from 16:45, B Amsterdam For founders, heads of and VPs of Sales, Growth, or Marketing at B2B tech companies (preferably AI), 5 to 150 employees (we'll make sure you're at a table with people having similar experience. Group sizes can therefore be mixed, depending on the experience level of the attendees). Event sponsor: B Amsterdam The place to work, connect with others, and bring your ideas to life, whether that's in the workplace or while organizing your event. At B. Amsterdam, you'll find an environment where entrepreneurs, creators, and teams insp