Stockholm Audio Product Jam #1

🎧 Audio Product Jam – Stockholm (#1)

After Berlin and Helsinki, we’re bringing Audio Product Jam to Sweden.
For the first time, Audio Product Jam comes to Stockholm, hosted at the XLN Audio office.

This edition focuses on one topic:
Software vs. Hardware: Future Value Creation

An evening of perspectives on music tech business models.
For a long time, the industry consensus was clear: software scales easily, offers higher margins, and attracts stronger valuations. But as technology shifts and software development changes rapidly, the physical world is holding its ground. Hardware brings tactile workflows, strong brand identity, and ecosystem lock-in that pure code has struggled to replicate.
At the same time, manufacturing physical products remains a complex, lower-margin discipline.
So, where will the value be created in the coming years? Will pure software adapt to a landscape reshaped by AI? Will hardware companies crack the code on digital ecosystems? Or will the future belong to hybrids?

Join us for a casual gathering of music tech professionals. Together with representatives from Softube, Elk Audio, and Elektron , we’ll discuss the realities of building hardware and software businesses today, what drives user loyalty, and how these models are evolving.
On stage:
Sanna Grönlund (Head of Commercial at XLN Audio)
Wojtek Ozimek (Founder of Audio Product Academy)
David Eriksson (Head of Product at XLN Audio)
Justine Reverdell (CEO of ELK Audio)
Alexander Hellström (CEO of Elektron)

We strongly encourage students and early-career professionals to join. If you’re studying audio, music technology, product, business, or engineering this is a chance to learn directly from people building global audio brands.

🎟️ Free entry
📍 XLN Audio AB, 21C Årstaängsvägen, Hägersten-Liljeholmen
🤝 Organised by Audio Product Academy and XLN Audio