PR Workshop for Food Founders: DIY Strategies & How to Work with an Agency
Join us for an interactive PR workshop designed specifically for food founders looking to build brand awareness and attract media attention. Led by seasoned PR expert Amanda Leesburg, this session will cover essential strategies to help you manage your own public relations and understand when—and how—to work with a professional agency.
In this workshop, you will learn:
How to craft your brand’s story to appeal to media outlets
Tips for writing press releases and pitching to journalists
Key do-it-yourself PR tactics you can implement right away
What PR agencies do (and don’t do)
How to choose the right PR partner for your brand’s growth
How to maximize your investment if you decide to hire an agency
Whether you're just starting out or looking to take your brand to the next level, Amanda will share practical insights, real-world examples, and answer your burning questions about all things PR.
Amanda Leesburg, President
Leesburg PR
A 27-year veteran of the public relations industry, Amanda Leesburg has deep experience in local, regional and national media relations, including consumer products, entertainment, environmental, wellness and restaurant/food publicity. Founded in 2002, Leesburg PR is a strategic public relations company, currently specializing in promoting consumer/food products, restaurants, wellness and sustainability. Capabilities and expertise include media relations and publicity, red and “green” carpet events, media training, branding and new product launches.
As an independent publicist, Amanda has partnered with television networks including Discovery Home, Discovery Health, Animal Planet and Discovery Digital Networks and has worked one-on-one with celebrity clients.
She has secured three front page stories in The New York Times as well as front page coverage in other major market publications including the L.A. Times, Washington Post, Atlanta Journal Constitution, Chicago T