ConferenceIn personFree

PANEL: How to Build a Brand for Growth

SEP11
12:00 · Europe / Stockholm

About this event

How to Build a Brand for Growth
11 September | 12:00–12:30
Main Stage, Tech Open, Stockholm
The best products don't always win. The best brands do.
Join three of the Nordics' leading brand builders for a conversation on how startups can build brands that create trust, accelerate growth, and become category leaders.
From launching new companies to scaling global brands, this panel explores how branding influences everything from customer acquisition and product adoption to hiring, fundraising, and long-term competitive advantage.
Whether you're building your first startup or scaling an established company, you'll learn why brand is no longer just a marketing function, it's a growth strategy.
What we'll discuss
Together, we'll explore:
How to build a brand people instantly understand and remember
The role of brand in driving growth and customer acquisition
Creating a consistent brand across product, marketing, and culture
Balancing creativity with performance marketing
Common branding mistakes early-stage startups make
How great brands become category leaders
Expect an honest conversation filled with practical insights, real examples, and actionable advice from leaders who have built some of the Nordics' most recognizable technology brands.
Who should attend?
This panel is ideal for:
Founders
Startup teams
Marketing & Growth professionals
Brand leaders
Product leaders
Designers
Anyone interested in building memorable companies
What you'll gain
You'll leave with:
A better understanding of how brand drives long-term growth
Practical lessons from some of the Nordics' leading brand builders
Insights into building trust, differentiation, and customer loyalty
Actionable ideas you can apply to your own company
Moderator
David Ahlin (Partner, Bellbird)
Speakers
Mimmi Grafström (Senior Director Brand, Legora)
Linnéa Kornehed Falck (Co-founder, Einride)
David Sandström (Chief Marketing Officer, Klarna)
This panel is part of Tech Open, the free open-air tech conference taking pl

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