ConferenceIn personFree

PANEL: Building Global Brands

SEP10
14:00 · Europe / Stockholm

About this event

Building Global Brands
10 September | 14:00–14:30
Main Stage, Tech Open, Stockholm
What does it take to build a Nordic product into a brand recognised around the world?
A conversation about what it takes to build globally competitive consumer products from the Nordics, from defining a category and building cultural relevance to entering international markets and staying distinctive at scale.
Moderator Sara Boras is joined by founders and brand builders behind some of the region's most recognisable consumer companies, including Björn Öste, co-founder of Oatly, to share practical lessons on turning strong products into brands people remember, trust, and choose.
What we'll discuss
Together, we'll explore:
How to build a brand that stands out in crowded global markets
Turning a strong product into a category-defining company
Creating a clear and distinctive brand identity
Building cultural relevance without losing commercial focus
Expanding internationally while protecting what makes the brand unique
The biggest lessons from scaling Nordic consumer companies globally
Expect an honest conversation filled with practical insights, real company-building experiences, and lessons for anyone aiming to build a brand that travels beyond its home market.
Who should attend?
This panel is ideal for:
Founders
Aspiring entrepreneurs
Consumer startup teams
Brand and marketing leaders
Product leaders
Investors
Anyone interested in building internationally recognised companies
What you'll gain
You'll leave with:
Practical lessons from building globally recognised Nordic brands
A better understanding of how products become categories
Insights into international expansion, positioning, and brand building
Actionable advice for creating a company people remember
Moderator
Sara Boras (founder associate Ethira)
Speakers
Björn Öste (Founder Oatly)
Niklas Luthman (Founder Nicks)
Sammy B Abla (Founder Airspot)
This panel is part of Tech Open, the free open-air tech conference taking place during

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