AI is part of everyday business now, but that's exactly why creativity and innovation matter more than ever. When everyone has access to the same tools, standing out isn't about using AI; it's about how you think, rethink, and rebuild around it.
For solopreneurs, startups, and scale-ups, that mindset helps you grow and stand out instead of blending into the crowd. Join us for the last Let's Touch BASE event before BASE Conference to explore what innovation really looks like and how to put it to work in your business.
WORKSHOP: Turning AI Into Your Advantage
Here's what's really happening: AI access is no longer the differentiator. Everyone has the same models and tools. What actually separates the companies and professionals pulling ahead is what they choose to build on top, what they refuse to outsource, and how fast they can change their minds.
Alessandro Vozza, a technologist with 20+ years solving complex problems that matter, leads this working session. From research chemist to cloud architect to AI engineer, Alessandro has spent his career at the intersection of innovation and real-world business challenges. Today he partners with enterprises navigating cloud and AI transformations at Microsoft, and he's built a deep understanding of what it takes to scale intelligently.
In this hands-on workshop, Alessandro walks through exactly how to make the right calls about AI in your own business. We'll use a real example from our community, Luca, to show how you can automate to the extreme while keeping control and accelerating growth.
This is practical. Designed for business operators, not engineers. You'll leave with a different way of thinking about operations, where innovation becomes a way of working, not just a buzzword.
FIRESIDE SPEAKER: José Antonio Otoya Nieto
We're thrilled to host José Antonio Otoya Nieto, Facilitator, ADHD+ Coach, Speaker, and Community Placemaker at Just Release The Kraken. José Antonio brings a unique perspective on innovation through the
Join the global media and entertainment industry in Amsterdam and explore 1,250+ exhibitors, show-floor theatres and Future Tech. The Visitor Pass also includes a free travel pass for all event days.
As Amsterdam faces growing climate uncertainty, SustainaLab Talks explores how data, AI and quantum-inspired technologies can improve flood forecasting, climate risk modelling and decision-making. Join experts for talks and a panel discussion on climate risk, interpretable machine learning, insurance and resilient urban planning.