Having a product is only the beginning. The next challenge is reaching customers and creating repeatable demand. This Founder Institute Lagos recruiting event explores practical approaches to positioning, customer acquisition, sales and go-to-market execution for early-stage founders who do not yet have a large brand, budget or established distribution.
❯ Guest Speakers include
Okang Ashiwel Ochui (Vice President, Growth, Expansion, and Strategy, Ledgeris)
❯ What You'll Learn
How to identify the first customer segment worth pursuing
How to position your product against existing alternatives
Which channels can realistically generate early customers
What early sales conversations and objections can teach you
How to move from a few customers toward repeatable growth
Your Hosts
Founder Institute, Lagos
❯ Who Should Attend
Aspiring founders thinking about customer acquisition
Idea-stage founders preparing to launch
Early-stage founders looking for their first customers
Founders struggling with positioning, sales, or distribution
Startup builders who want to develop a repeatable go-to-market strategy
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❯❯ This is a live, interactive online event, so be sure to RSVP at fi.co/e/405340/meetup to receive the Zoom URL to join us live!