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You don't need to abandon your expertise to build AI-powered products. The best leverage comes from taking what you already know—your judgment, your relationships, your domain experience—and using AI to turn your recurring problems into products others will pay for.
In this session, Scott Simson (AI Marketing World, AI Mavericks) walks through a framework that's already working for professionals and entrepreneurs: Protect your expertise, Automate the friction, Multiply by packaging solutions for others.
You'll Learn
How to identify what's defensible about your expertise (your "moat") in an AI world
Where vibe coding fits: describing what you want in plain language, iterating with AI, and letting the system handle the implementation
A repeatable path from identifying a friction point in your work to building a product others have the same problem with
Real examples: marketers building custom tools, operators automating internal workflows, SEO experts turning expertise into software
Who This Is For
Job seekers and professionals who think "I'm not technical, so I can't build"
Experienced operators looking to create career optionality or side leverage
Anyone with domain expertise who's hit the barrier of "I need a developer to build this"
Who This Isn't For
People looking for a live coding walkthrough or technical deep-dive
Developers seeking advanced AI engineering content
Format
This is a conversation and framework session, not a live coding walkthrough. Scott will walk through the mindset and structure, share how professionals are using this approach, and answer your questions—but you won't see an application being built in real-time. Bring your thinking, not y