Experience Mapping

It’s all about experience. Just think about an event you attended recently, a train trip, or the way you ordered something online – you had needs, thoughts, questions, emotions and feelings while doing that. If we map that journey, we start to see what actually shapes a positive experience in the first place. Applying this to the people we build things for – customers, users, attendees – gives us a powerful way to identify pain points, surface opportunities, and spark creativity. In this workshop, you will: • understand the purpose and concept of experience mapping • practice mapping an experience from different perspectives • work in small groups on fast-paced exercises • learn about the power of the outcome This workshop is for people who: • plan, create, or build products, services, or events • work in fields like innovation, consulting, design, or research • are curious about experience mapping and want to try it hands-on Good to know: expect a lot of thinking, writing, and discussing. No laptop needed. Register here.