Most people using Claude are getting maybe a tenth out of it. A question here, a quick answer there, handy enough, but nowhere near what it can actually do . This day is about closing that gap inside your own business, in a room full of other owners and leaders doing exactly the same thing.
It runs 9:00am to 5:00pm, one room, ten tables, led from the front by Andrew Gargiulo with a floor team of Anthropic Academy Certified Claude experts moving between tables so nobody gets stuck. You bring your laptop and a couple of real jobs from your business, and you leave having actually done them with Claude, not just watched a demo of someone else doing it.
Location: Melbourne Convention and Exhibition Centre (MCEC)
Room: Clarendon Room A - Light filled, stunning views of Melbournes skyline and the Yarra river.
For over a year now, Andy has been deep inside businesses of every kind, from ASX-listed companies to trades businesses, helping them deploy Claude and actually use it, not just poke at it. This day is all of that hard-won experience, what works, what quietly fails, and how the best users pull ahead, compacted into this one intensive day.
What you'll walk out with
By 5:00pm you will have Claude set up properly, personalised it with deep context on you and your business, you will be using it like a top 1% Power User, and you will have put it to work on real tasks from your own desk. You will leave with an understanding and feel for the absolute limits of its capabilities ready to apply directly into your business.
Who it's for
Owners, directors, founders, managing directors, leaders, senior managers of Melbourne businesses, plus the people they trust to lead AI internally. If you are curious about AI but not yet using it properly across the business, this is built for you. No technical background needed, we take you from wherever you are today.
Why hands-on, and why the floor team
The usual failure mode of big AI sessions is that half the room falls behind in the first