B2B lead generation is changing fast in the AI era — but what still actually works?
In this hands-on workshop, we'll give you a clear step-by-step guide on how to build a modern B2B lead generation process using AI and automation tools.
By the end of the workshop, you'll leave with a practical understanding of how modern B2B lead generation works, what can be optimized with AI, and how to build your own automated outreach workflow step-by-step.
Schedule:
4:00 PM – Welcome & networking
4:15 PM – Workshop
5:45 PM – Q&A / open discussion
6:00 PM – Networking & & light refreshments
* Light Refreshments Included Coffee, tea, soft drinks, and light snacks/cookies will be provided.
Workshop led by: Uliana Matyashovska , GTM Engineer, Tech Community Builder, CEO & Founder, Cogniflow DGTL
For more than 12 years, Uliana has helped B2B technology companies scale customer acquisition through outbound sales, automation, and go-to-market strategies. Her focus today is helping teams combine AI with proven sales processes to generate more qualified opportunities with less manual work.
Expect practical examples, live discussions, networking, and a relaxed community atmosphere at The HUB in Almere✨
TechConnect Talent Direction Kick-Off Helping companies grow their people. Helping people grow their careers. TechConnect is launching a new Talent Direction designed to connect the people who build technology companies with the professionals who want to build their careers within them. The Talent Direction will focus on two connected areas: - People & Company Growth — helping founders and managers build stronger teams through people management, hiring, leadership, employee development, and knowledge exchange. - Career & Talent Growth — helping professionals navigate the Dutch technology market, develop their careers, build relevant networks, and connect with companies and opportunities. During the kickoff, we will also introduce our plans for future initiatives, including People Management Circles, career workshops, company–talent matchmaking, knowledge-sharing sessions, and a potential career fair focused on highly skilled international professionals. Event Program 17:30–18:00 | Welcome & Networking 18:00–19:30 | Two Parallel Practical Workshops Workshop 1 — What Com panies Really Need From Talent Today. Led by Uliana Matyashovska, Founder of TechConnect Instead of discussing CVs and recruitment processes, we will start from the employer side: What makes someone a great employee today? Which skills and behaviours are companies struggling to find? And what should professionals understand about employers’ expectations? Workshop 2 — Building Your Career in the Netherlands. Led by Irina Musuk, Founder InnerLead Lab A practical session for professionals and international talent covering career opportunities, navigating the Dutch job market, positioning yourself, networking, and practical tips for finding the right opportunities. 19:30–20:00 | Break & Networking 20:00-21:00 | Panel Discussion — The Future of Tech Talent in Almere 21:00-22:00 | Networking About TechConnect The Almere-based Tech Community is designed to unite people who grow tech companies. TechConne