ConferenceIn personFree

Advanced TV Conference 2026

SEP29
09:00 · Europe / Rome

About this event

Ecco l'agenda della giornata:
ore 8:30 - Apertura Accrediti
ore 9:00 - Introduzione ai lavori - Marco Travaglia | Presidente UPA - Presidente Audicom
ore 9:15 - CTV e Social Video - La ridistribuzione dell’ascolto televisivo - Fabrizio Angelini | CEO - Sensemakers
ore 9:30 - L'attenzione che conta per le PMI - Ludovica Brambilla Di Civesio | Small & Medium Business Director - Publitalia ’80 - MFE Advertising
ore 9:50 - Creator e grande schermo: l’evoluzione di YouTube in TV - Paola Colombo | Head of YouTube Ads and Video Solutions - Google Italy; Massimiliano Loconzolo | Communication & Digital Experience General Manager - Toyota
ore 10:10 - La novità nella governance di Audicom: gli OTT - Evita Barra | Head of Advertising - Netflix Italia; Roberto Trojsi | Director of Advertising Sales, Brand Partnerships & Platform Distribution - The Walt Disney Company Italia; Letizia Pizzi | Direttore generale - Anitec-Assinform; Roberta Losco | Head of Video Solutions Italy, France and Spain - Amazon Ads; Paola Colombo | Head of YouTube Ads and Video Solutions - Google Italy
ore 10:35 - Il nuovo ruolo di Auditel e Audicom nello scenario della misurazione - Paolo Lugiato | Direttore generale – Auditel; Alberto Dal Sasso | Amministratore delegato - Audicom - Moderatore: Raffaele Pastore , Direttore Generale I UPA
ore 10:50 - Connected TV e dati: ripensare la pianificazione media con reach e impatto - Angela Bersini | General Manager Italy & Iberia - The Trade Desk; Maria Vittoria Montanari | Media & Digital consultant | Strategic Planning | Integrated Marketing – Nestlè; Fabio Milione | Digital Director I WPP Media Italy
ore 11:10 - Netflix Ads: l'attenzione che genera risultati - Evita Barra | Head of Advertising - Netflix Italia; Daniele Romano , Marketing Communication Manager di Renault Group
ore 11:40 - Into the future: How S2S evolved from local innovation to scalable EMEA frameworks - Michael Murrins | Managing Director, JICs, Broadcasters & Publishers (EMEA) - Nielsen
ore

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