Un appuntamento per professionisti del marketing, brand, agenzie e operatori del settore per capire come addressable TV, streaming e dati stanno ridefinendo il media mix.
Dopo il successo delle prime tre edizioni, Engage e UPA confermano la collaborazione per portare sul palco del Teatro Lirico di Milano la nuova edizione dell’ Advanced TV Conference : un evento che racconta e anticipa l’evoluzione della TV nell’era della convergenza tra lineare, on demand e digitale.
In un contesto in cui la CTV (Connected TV) e le piattaforme video digitali stanno ridefinendo i confini del media mix, l’Advanced TV non è più un’opzione, ma un pilastro strategico per investitori e aziende.
Come parlare ai consumatori in modo coerente, efficace e misurabile su tutti i touchpoint video?
La Conference 2026 offrirà risposte concrete, con:
Approfondimenti su trend e tecnologie che guidano il mercato
Confronti tra brand, editori, agenzie e piattaforme
Case study e insight su misurazione, addressability e creatività data-driven
Perché partecipare?
Per i marketer : un’occasione per aggiornarsi sul nuovo ecosistema televisivo
Per le media company : uno spazio per raccontare la propria evoluzione e proposta di valore
Per gli sponsor : un contesto autorevole e altamente qualificato per presentare contenuti, dati e progetti innovativi a una platea di decision maker del mondo media e pubblicità
Un incontro informale del Team Edilizia Flexx Club per conoscerci e fare networking, parlare della tua attività e dei tuoi progetti.
People, Planet, Pint is your local sustainability meetup, where you can find local inspiration and like-minded friends over a drink.
Claude Conversations Milan: how can AI make public services reachable for everyone? The Comune di Milano runs hundreds of services: residency certificates, school enrolment, housing and welfare support, permits, social services, mobility. On paper they are open to everyone. In practice, reaching them is much harder if you do not read bureaucratic Italian, if you use a screen reader, if you are eighty years old, if you arrived in the city last year, or if you simply cannot work out which of the forty pages on the website applies to your situation. The Questions on the Table AI is already being sold as the answer to this. Before building anything, the harder questions are worth an evening. Where do people actually get stuck? Which step, which document, which word? Which barriers are about language and comprehension, and which are structural ones that no chatbot will fix? What can AI realistically do here, and what has to stay human? What happens when the system gets it wrong and the citizen has no alternative provider to switch to? What makes a solution adoptable by a public administration, and not just demoable at a meetup? What This Is Claude Conversations is a small, focused gathering for builders, designers, public sector people and anyone who cares about whether citizens can reach the services they are entitled to. This is not a talk and not a product demo. We spend the evening on one question, sharing perspectives, disagreeing where it is useful, and leaving with one real and specific problem worth solving. That problem becomes the brief for a Claude Impact Lab, a hands-on build session where the community works on a solution together. What to Expect A focused conversation. A guided discussion on access, accessibility and what AI actually changes for public services. Both sides of the counter. Space for people who deliver services and people who struggle to use them, including the parts that are uncomfortable to say out loud. From conversation to action. We pick