acquired
Stage
About
Webmiles operated an electronic customer loyalty program where customers earned points for purchases with partner merchants that could be redeemed for goods; the company partnered with retailers and financial services (e.g., C&A, Quelle, American Express) and reported about 500,000 users. In December 2000 Bertelsmann's Arvato/Bertelsmann Services Group acquired a 70% stake in the Munich-based company.
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