Mercato Partners

Salt Lake City, United Stateswww.mercatopartners.com/

Mercato Partners is a venture capital firm based in Salt Lake City, the United States, investing in Software & Developer Tools, Healthcare & Life Sciences and Finance & Blockchain, 13 tracked investments.

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Investments Tracked

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About Mercato Partners

Operating out of Salt Lake City, the United States, Mercato Partners is a venture capital firm. Our dataset covers 13 investments involving Mercato Partners.

Recorded deals span Software & Developer Tools, Healthcare & Life Sciences, Finance & Blockchain and Analytics. Coverage extends to 8 sectors in total. Participation spans Series A, Series B and Series C+ rounds.

Mercato Partners focuses on investments in high-growth technology and branded consumer companies. They seek companies with strong market positions and the potential for significant scale.

Investment Focus

Stage Focus

series-aseries-bseries-c-plus

Sectors

Software & Developer ToolsHealthcare & Life SciencesFinance & BlockchainanalyticsautomationBankingCollaborationcompliance

Investment Thesis

Mercato Partners focuses on investments in high-growth technology and branded consumer companies. They seek companies with strong market positions and the potential for significant scale.

Mercato Partners Portfolio Companies

12 tracked holdings.

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KloverUnited States KalderosUnited States Beam DentalUnited States Vivante HealthUnited States WorkvivoIreland WellthUnited States AttainGermany PynAustralia Prime TrustUnited States ObservePointUnited States EphesoftUnited States SpheroUnited States

Portfolio outcomes

26 active3 acquired1 defunct9.1% exit rate

Team

Alan HallCo-Founder Emeritus

As co-founder emeritus, Alan has been a pillar in the Utah investment community. Upon co-founding Mercato Partners, Alan had already made over sixty personal investments in early stage Utah technology companies, and had founded Grow Utah Ve…

Amy CooperExecutive Assistant

Amy is an adaptive learner with a strong ability to pivot, prioritize tasks, and grow in changing environments. In addition to mindful organization, she brings over 20 years of customer service, leadership and support experience to her role…

Ben DavisDirector

Ben Davis is a Director at Mercato Partners and a member of the firm’s Investment Committee, where he focuses on identifying and investing in growth-stage companies as they design and scale effective go-to-market engines.

Brian LanierChief Financial Officer

A former operator and seasoned CFO at both public and private companies, Brian Lanier has extensive experience in financial planning and analysis across the technology and healthcare industries. In his role as Chief Financial Officer at Mer…

Casey NixonSr. Associate

A Senior Associate for Mercato’s growth equity fund, Casey’s career began on the operator side at Homie, a tech-enabled real estate brokerage, as a strategic finance manager. After a five-year stint that saw the company 40x in revenue, he l…

Dave BoyceDirector

A serial entrepreneur and company builder, Dave Boyce’s background is rooted in the high-stakes world of SaaS startups, where he helped build and sell seven companies to acquirers including Oracle, Amazon, and Experian.

Easter NikoController

A former senior fund associate at Alter Domus, a fully integrated fund and corporate services provider, Easter is Mercato’s Fund Controller and assists in managing the firm’s accounting and capital operations.

Greg WarnockCo-Founder & Managing Director

Managing Director Greg Warnock, Ph.D., co-founded Mercato Partners in 2007 with Alan Hall. As a technologist, innovator, and entrepreneur with a proven history of building, supporting, and growing market-leading companies, Greg understands…

Jensen WarnockCOO

A technologist, innovator, investor and entrepreneur with a passion for data analytics, Jensen leads out on Mercato’s discovery, adoption and use of technology to specifically advance the growth-stage investment process and the strategic di…