Flex Capital

United Statesflexcapital.com

Flex Capital is a venture capital firm based in the United States, investing in Software & Developer Tools; Consumer, Lifestyle & Services and Commerce & Marketing, 22 tracked investments.

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Investments Tracked

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About Flex Capital

Flex Capital is a venture capital firm based in the United States. Brouky tracks 22 investments associated with the firm.

Flex Capital invests across Software & Developer Tools; Consumer, Lifestyle & Services; Commerce & Marketing and AI. Coverage extends to 8 sectors in total. Participation spans Seed, Series A and Series B rounds.

Investment Focus

Stage Focus

seedseries-aseries-b

Sectors

Software & Developer ToolsConsumer, Lifestyle & ServicesCommerce & Marketingaiapiclinical automationCollaborationcomputer-vision

Flex Capital Portfolio Companies

24 of 35 tracked holdings.

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Portfolio outcomes

10 active

Team

Auren HoffmanGeneral Partner

Founding CEO of LiveRamp (acquired by Acxiom, NYSE: RAMP) and Chairman of SafeGraph. 100+ angel investments.

Paul JohnsonGeneral Partner

Founder and CEO of Lemonaid Health ($400M acquisition by 23andMe, 2021). Runs Flex full-time.

Tod SacerdotiGeneral Partner

Founder and CEO of Pipedream (acquired by Workday, 2025) and BrightRoll ($640M to Yahoo!, 2014).

James PipeVP, Finance & Operations

Runs finance and operations across the firm. 10+ years experience in venture capital, including at Google Ventures (GV). James is based in San Francisco.

Rajal PatelPartner

Rajal joined the firm in 2022, and his investments include CodeRabbit, Mercury, Perplexity, Protege, Tailscale, and Toma. Rajal also builds and manages Flex's sourcing agents.

Sushant BhardwajPrincipal

Sush joined the firm in 2024 and is based in New York supporting across all categories at Flex. Previously at SafeGraph and Spotify. University of Pennsylvania.