Cross-Country Analysis
August 18, 2026

Commerce & Marketing seed share falls 2.8pp while Software & Developer Tools slips 0.5pp

2.8pp
Commerce & Marketing share decline
0.5pp
Software & Developer Tools share decline
4pp
Energy, Environment & Mobility share gain
  • Commerce & Marketing seed share declined 2.8 percentage points
  • Software & Developer Tools share decreased 0.5 percentage points
  • Energy, Environment & Mobility gained 4 percentage points in seed share

Across the 3,284 seed-stage deals Brouky tracks in Germany and the Netherlands from 2021 to 2024, the most notable sector shift is the 2.8 percentage point decline in Commerce & Marketing's share of funding. These share shifts may partly reflect expanding data coverage over time. This sector's share dropped from 7.7% to 4.9%, marking the largest retreat among tracked categories.

Software & Developer Tools, despite holding the largest share at 34.9% in 2024, also saw a slight decline of 0.5 percentage points from 35.4% in 2021. This indicates a modest reduction in investor allocation towards software-focused seed rounds relative to other sectors.

SEED FUNDING SHARE CHANGE BY SECTOR (PERCENTAGE POINTS)

Contrasting these declines, Energy, Environment & Mobility experienced the largest gain, increasing its share by 4 percentage points from 10.5% to 14.5%. Energy, Environment & Mobility's share rose to 14.5%, the highest among all sectors in 2024.

Other sectors such as Industry & Hardware and Artificial Intelligence & Data also saw increases of 3 and 1.5 percentage points respectively, but none matched the scale of change seen in Energy, Environment & Mobility or the contraction in Commerce & Marketing.

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