EventIn person

Outbound Agents

SEP2
18:00
  • This session teaches technical founders, engineers, designers, and indie builders how to build a named account list and create an effective outbound sales sequence for B2B products.
  • Attendees learn how to identify ideal customer profiles and structure outreach that gets replies and advances deals.
  • The event provides practical skills to help get products in front of early customers and build pipeline tracking.

About this event

The dedicated B2B presentation, and the counterpart to session two. Less about traffic, more about ten specific companies and how you get the first conversation with each of them. I'll build an account list and write a sequence live, for a real product, so you can see what the finished thing looks like before you make your own.

WHAT WE COVER
\- An ICP you can write an email to\. Company\, role\, trigger event\. If you can't name twenty real accounts\, the ICP is still too broad\.
\- The stages\. Awareness \-\> Interest \-\> Evaluation \-\> Decision \-\> Onboarding \-\> Expansion\, and what specifically moves a deal from one to the next\.
\- Outbound that gets replies\. Relevance over volume\. Structure\, length\, the ask\, and the follow\-up that isn't annoying\.
\- Design partners and pilots\. Structuring an early deal so it produces a reference and a case study\, not just revenue\.
\- Champions \-\> advisors \-\> references\. How B2B trust compounds\, slowly and then quickly\.
\- Tracking a pipeline you can show\. The measurement half for B2B: stages instrumented\, touches logged\, and an agent that reports weekly on what moved\. A spreadsheet is fine \- what isn't fine is a judge asking about pipeline in October and getting an anecdote\.
\- The list\, built live\. Twenty named accounts and a first sequence\, put together on screen from a blank page\.

YOU LEAVE WITH
A method for building a named account list and writing the first outbound sequence.

BRING
Nothing required. If you want to follow along: your roadmap and LinkedIn open. B2C builders are welcome - plenty of this transfers.

WHO IT IS FOR
Technical founders, engineers, designers and indie builders who have shipped something and want it in front of customers. Free, and open to anyone - you do not have to attend the whole series to come to one.

THIS BUILDS UP TO THE HACKATHON
Session 03 of 6. The series runs every other Wednesday from Aug 5 to Oct 14, and every session is a piece of the same thing: by

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