Session one is the roadmap. We walk the full GTM engineering framework end to end so that when September's positioning session comes around, or October's site build, you already know what job that piece is doing and what it feeds - and how it lands at a launch on Oct 16. Presentation format: sit and watch, or open a laptop and map your own product as we go.
WHAT WE COVER
\- The three acts\. Launch\, Grow\, Optimize \- what each phase is actually for\, and the failure mode of skipping straight to the third\.
\- Funnel modeling\. Measuring every stage rather than the last one\. Where the numbers come from and which ones lie to you\.
\- GTM engineering vs marketing\. Programmatic SEO\, automated attribution and community distribution\, versus buying ads and hiring salespeople\.
\- B2C and B2B\, side by side\. Nearly every framework splits here\. You get both\, and the next two sessions go deep on each\.
\- Program mechanics\. The open\-source repo\, the skill files\, and how the hackathon weekend works\. Fifteen minutes\, then it's out of the way\.
YOU LEAVE WITH
The full framework, and a clear picture of what a roadmap to October looks like.
BRING
Nothing. Show up and watch. If you want to follow along, bring a laptop and whatever you're currently building - even if it's an idea in a notes app.
WHO IT IS FOR
Technical founders, engineers, designers and indie builders who have shipped something and want it in front of customers. Free, and open to anyone - you do not have to attend the whole series to come to one.
THIS BUILDS UP TO THE HACKATHON
Session 01 of 6. The series runs every other Wednesday from Aug 5 to Oct 14, and every session is a piece of the same thing: by October you have positioning, a site, a channel and the numbers to read it. Then on Oct 16-18 we run Zero to Launch, a hackathon where you do not build - you launch. Whatever state your product is in on the Friday, you close it out, put it in front of people, and show what happened on the Sunday.
Phoenix Tech Happy Hour hosted by Freeway in partnership with FlexEtc. Join us for a candid conversation about the intersection of people, relationships, capital, technology and execution, and why the human element may matter more than ever in the age of AI. Great food, beverages and new meaningful connections guaranteed. Featuring two dynamic panelists, with Daniela Santangelo, CEO of Freeway, moderating a conversation exploring how the intersection of human connection, technology, and execution can create a powerful competitive advantage—and what that means for founders, leaders, and high-performing teams. Mat Sherman, Founder of MatCap Jim Lupkin, Founder of Six Sigma AI Labs. We'll explore two complementary perspectives on what drives performance today – from founders, relationships and access to capital to the power of AI to amplify what individuals and teams can accomplish. Then stick around to connect with founders, executives, technologists, investors, talent leaders and members of Arizona's innovation community. 📅 September 24 | 4:00–6:00 PM 📍 FlexEtc | 4114 E Wood St. Phoenix, AZ 85040 Freeway Connecting Talent. Capital. Community www.freewayPhx.com
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Background SUM OF FIVE Professional Networking Events stand as the pinnacle of stylish gatherings for professionals in Healthcare, Pharma & Business. We hope to empower our attendees by facilitating meaningful connections. We have an unwavering commitment that lies in fostering genuine relationships among peers, cultivating an environment where professionals can seamlessly connect and engage in a purposeful manner. We aspire to aid participants in their journey of expanding their businesses and advancing their careers by providing a platform to engage with individuals who share similar aspirations. Demographic SUM OF FIVE events are exclusively for individuals at the legal drinking age, as they are held at venues that include a bar. The average age range at our events is typically 24–36. Here is a list of some of the people you may meet at this event: Healthcare Professionals : Doctors, nurses, and allied health workers looking to expand their networks and explore innovation in their field. Pharma Executives & Researchers : Professionals working in pharmaceutical companies, biotech, or medical research, interested in industry trends and strategic partnerships. HealthTech Entrepreneurs : Founders of startups focused on healthcare solutions, from telemedicine platforms to biotech and AI diagnostics. Investors & Venture Capitalists : Individuals and firms seeking promising ventures in healthcare and pharmaceuticals. Regulatory & Compliance Experts : Professionals focused on health regulations, policy, and compliance in both private and public sectors. Medical Consultants & Advisors : Subject-matter experts offering guidance on clinical practices, patient outcomes, or operational efficiency. Business Executives : Professionals from corporate environments exploring collaboration or diversification within healthcare and pharma sectors. Academic Researchers & Students : Individuals studying or researching in medicine, pharmacy, biotechnology, or public health, eager to co