Berlin, Germany, Berlin, Germany
For Designers, UX/CX Strategists, Product Leaders, and Business Decision-Makers.
What if the website you've spent years perfecting quietly stops being where your customers meet your brand?
You optimized the navigation. Refined the design system. Obsessed over every step of the customer journey. But AI is changing where people actually go looking for answers. Instead of visiting your site, they ask an AI assistant, and your website becomes a source it pulls from, not a destination people arrive at.
At our next HelloDigital MeetUp, Nikolaus Stemmer (a Berlin-based UX/CX Director, researcher, and speaker with more than 25 years designing digital products) takes on the question most brands and design teams are avoiding: what happens to digital brand experience once AI becomes the gateway, not the website?
He'll walk through machine-readable brands, Generative Engine Optimization (GEO), and what he calls the Intent Era, a future where AI increasingly decides what your customers see of you. No predictions dressed up as hype. A sharp, evidence-grounded look at what's shifting, and what you can start doing about it now.
What we'll explore
Why the website's role is changing in an AI-first world
How AI is reshaping the way people discover brands
What machine-readable brands and Generative Engine Optimization (GEO) mean in practice, not just in theory
Whether design systems and interfaces still matter once AI generates the experience
How the job of designers and digital teams is shifting under all of this
Who should attend?
This is for designers and UX/CX strategists who build digital brand experiences, and for product leaders and business decision-makers who fund and own the strategy behind them. You'll leave with a sharper read on where digital experience is headed and what to question in your own work.
To keep the room sharp and the conversation real, seats are limited to 60 guests.
Schedule
6:00 PM – Doors open
7:00 PM – Talk by Nikolaus Stemmer
8:00 PM – Drinks & networki
Operators